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Executive Leadership

How to Uncover Hidden Opportunities with Axelle Frini During Moments of Doubt or Uncertainty

Explore how moments of doubt can create space to question assumptions, recognise new possibilities and choose your next step with greater clarity.

Axelle Frini3 min read

Start by making uncertainty specific

A period of doubt can make every option feel equally risky. Perhaps a familiar role no longer fits, a project has stalled, or the next move depends on information you do not yet have. Before searching for an opportunity, describe the uncertainty precisely. “I do not know what comes next” is difficult to act on. “I need to understand whether clients would value this new service” gives you a question you can investigate.

This reflection exercise starts with a page divided into three columns: what you know, what you are assuming, and what you need to learn. Keep feelings on the page too, but distinguish them from evidence. Feeling unprepared does not establish that an option is impossible; enthusiasm does not establish that it will work.

Look for possibilities close to the problem

Opportunities do not always arrive as a completely new direction. They may appear in a repeated customer request, an overlooked skill, or a partnership you have not explored. Look at where people already ask for your help and where existing processes repeatedly disappoint them.

  • List three situations in which your experience solved a problem for someone else.
  • Ask a trusted colleague which contribution they would miss if you left the team.
  • Identify one recurring frustration that people currently accept as unavoidable.
  • Separate options you genuinely dislike from options you have dismissed without testing.

For example, a workshop that attracts fewer participants than expected may reveal a problem with timing, format or audience. Before abandoning the subject, speak with a few intended participants. Their answers may suggest a shorter session for a more specific group, rather than an entirely different offer.

Test one possibility without betting everything

Choose a small action that can produce useful information within a week. Arrange a conversation, share an outline, or trial a different meeting format. Define what you want to learn before you start, so you do not interpret every response as encouragement.

  • State the assumption: “This audience needs help with this particular decision.”
  • Choose the smallest credible test and limit the time you will spend.
  • Decide what evidence would support, change or end the idea.
  • Set a review date and record what actually happened.

You do not need to turn every uncertain moment into a success story. Sometimes the useful discovery is that an option is unsuitable. The purpose is to replace a vague fear of the unknown with a clearer understanding of your choices, then take the next step at a scale you can manage.

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